New Year, New Branding: Is it Time to Refresh Your Business's Identity
- Good to Great Consulting
- Dec 6, 2023
- 2 min read
The start of a new year is often seen as an opportunity for individuals to make resolutions and set new goals. But what about businesses? Should they also be making resolutions and setting goals for the year ahead? Absolutely! And one area where businesses should consider setting goals is branding.
Branding is how a company presents itself to the world. It includes everything from a company’s name and logo to its messaging and visual identity. A strong brand can differentiate a company from its competitors and build customer loyalty. But just like individuals, businesses can outgrow their old branding and need to refresh it to stay relevant.
So, how do you know if it’s time for your business to refresh its branding? Here are a few signs to look out for:
Your business has evolved: If your business has evolved significantly since you last updated your branding, it may be time for a refresh. For example, if you’ve expanded your product line or changed your target audience, your branding should reflect those changes.
Your branding is outdated: If your branding looks like it belongs in a different decade, it’s probably time for a refresh. Styles and trends change over time, and your branding should evolve with them.
Your branding doesn’t resonate with your target audience: Your branding should connect with your target audience and reflect their values. If you’re not resonating with your audience, it may be time for a refresh.
Your competitors have updated their branding: If your competitors have updated their branding, it’s important to make sure that your branding is still competitive. If your branding looks outdated compared to your competitors, it may be time for a refresh. Refreshing your branding can be a big undertaking, but it can also be a powerful way to differentiate your business and connect with your target audience. If you’ve identified any of the signs that it’s time for a refresh, start planning now to make sure that your branding is ready for the year ahead. Hiring an external team for a company's re-jbranding, such as Le Peach, can have several benefits. It can provide fresh perspective, expertise and access to resources.